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DHL launches Fashion & Apparel Centre of Excellence in Pakistan


DHL has launched the DHL Fashion & Apparel Centre of Excellence - the first facility of its kind in Pakistan - to facilitate trade within the region, Europe and North America.
 

According to Amadou Diallo, DHL Global Forwarding CEO for South Asia Pacific, South Asia is a key sourcing, manufacturing and distribution base for the global fashion industry, and the logistics sector is worth more than US$3.9 billion per annum.

With its strategic location, Pakistan is uniquely positioned to capitalise on the increasing trade flows between South Asia and Europe.

Pakistan fashion apparel is in great demand in countries such as Australia, France, Germany, Italy, Russia, the Netherlands, UK and US.

"Pakistan is fast emerging on the world textile map as an important exporter of quality cotton textiles, apparel and other goods," said Imran Shaikh, managing director of Pakistan at DHL Global Forwarding. "The industry is spending millions of dollars on increasing production capacities and upgrading quality. With improved machinery, quality control, skilled manpower and homegrown cotton, Pakistani textiles and apparel are being exported to buyers around the world."

The facility will be DHL's third Fashion & Apparel Centre for Excellence in South Asia, following the establishment of similar centres in India and Sri Lanka.

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